Important Features Of A Website Development

Website development differs a lot from the design which is usually confused by the majority of people. Website development mainly ranges from building the website from the scratch by coding using different website building languages and frameworks to give it essential features. It also overlaps many other aspects like web design, content development and web server and network security configuration etc. In short website development is base for building website which takes all different together to develop a full functional website.

High Quality Web Content

Content is the main aspect of the website which draws the visitors from the length and breadth of internet. People utilizes the search engines to look for the information and getting better rank in particular keywords helps in gaining traffic which in turns translates into conversions and prospective customers. Special effort should be given at creating and publishing high quality content on a regular basis on the website. Content should be relevant to the website as well as targeted keywords. Content should be created in such a way that it is easier for the users to understand. There should not be too much dependence on the keyword rather focus should be on writing engaging content which increases the visitors stay on the website.

User Friendly Navigation Is Must

An impressive design, commendable articles, valuable pictures, impressive service but painful navigation will lead to website annihilation. Such a kind of website will lag behind in competition where visitors seek for a website which is easier to understand and works seamlessly.  Developers must make the website extremely user friendly by making it simple to find the important links, easy to understand labels and recognizable icons.

Professional Website Design

Development should be aimed toward proving quality design with essential features in a clear and respectable manner. The design should not be such that it confuses the user or have detrimental effectual on the website itself like increasing the loading speed, making the navigation difficult. Construct a simple interface which guides the user across the webpages with ease and grace. Use aesthetics color schemes, fluid templates, simple typography and beautiful images which goes well by the visitors.

Develop A Smart And Intelligent Search Bar

Most of the websites nowadays posses a search bar but they don’t focus on developing a smart and robust bar. It happens most of the time that a visitor had found a content of their desire but couldn’t reach out to it a few months later. A search bar can help in finding the particular content with ease. Or if the website hosts a wide amount of data then it will help in filtering the content and narrowing the result.

Developer should design the box in such a way that it facilities the searching activities by providing filtering options as well as auto-complete feature. As per the standard rule search bar should be placed at the top right corner of the screen where users usually expect it to find.

Website Loading Speed

Website taking a considerable time in loading up will jeopardize all the efforts of generating valuable revenue from it. People generally lose patience within few moments on the internet and if the website doesn’t come alive within the stipulated time then the bounce rate increases steeply. Use of high quality images and wide amount of content usually hampers the website speed and decreases its ability to deliver content swiftly.

Development should focus on optimizing the content, images, videos and a proper CMS should be utilized for streamlining the website. Apart from this there are also major factors like hosting, website traffic and server speed which marginalizes the website ability to load faster.

Search Engine Optimization

A well designed and developed website is known to bring wide amount of traffic but for business that is not enough. Employ the search engine optimization techniques and strategy to boost your website rank, recognition and traffic. SEO works at all the levels of development wherein targeted keywords are inserted in web architecture to the content presented on the website in a meaningful manner. But even it is not enough? The competition in the online sphere is getting more and more extensive and murkier. Internal linking had to be perfected along with removal of bad links. Social media links, call to action button and a huge plethora of other factors had to be assessed on regular basis both during and after the website development.

Check The Web Compatibility

There are multiple kinds of browser and platform which brings challenge to the developers in building websites. Emphasis is given on developing the websites in such a way that it performs fair enough across all the major and minor web browsers. Website should to be able to render itself with lagging across various screen resolutions, sizes and browsers. This also takes into account the mobile devices and its based users.

Responsive template or responsive website development should be carried out to answer the needs of the mobile consumers. Website with responsive development performs seamlessly across variety of devices and can easily as per the needs of individual web browsers.
 
Showcase Security Certificates

Website owners should secure their website with SSL certificates which can be showcased throughout the webpage to infuse trust among the visitors. It doesn’t matter whether you’re selling anything or not. Security certificates like SSL will encrypt the communications between the website and their clients which saves the users from identity theft related issues.

Website Analytics

Website owners and developers can rely on the crucial website analytics to frame a successful strategy for overhauling the existing website. Web statistics and analytics helps in understanding the trends happening on the website and what influences the majority of traffic. Effort can be towards tightening the loose ends, focusing on providing a better web solution and developing in a more visitor centric manner.  Analytics possess the power to give right direction to the website and increase the yield for the website within a short time.

A Simple Guide To Launch An Influential Internet Marketing Strategy

Web marketing is an essential part of modern business wherein company tries to promote, engage and convince the targeted audience converting into customers. Here is a simple guide which will help you in laying down the foundation for carving an influential web marketing strategy.

Search Advertising Campaigns
Most of the website owners rely on the search advertising through Google AdWords and other tools for ad generation. Generating an ad for the search engine is taken quite lightly wherein an advertiser doesn’t pay much attention to the detail. Details which should be enhanced in order to increase the fruitfulness of the ads are:

• Text Ad Format- It plays a vital role in creating your ad. The text ad format differs from one search engine to another. It is necessary to identify and follow the rules set for ad creation by Bing, Yahoo and Google in order fetch higher returns from the search advertising campaigns.
• Optimize The URL- Text ad apart from the text also have the url which directs the searchers to the respective landing page on click. Optimize the url and ensure that it directs to the relevant products and service page.
• Keyword Integration- Accurate keyword integration will ensure frequent feature in the relevant search results. Keywords should be used both in headline and text body.

Improve Your Search Engine Optimization (SEO) Efforts
SEO strategy revolves round increasing the website visibility in the search engines. A website without SEO is unthinkable in today’s competitive environment. But having a lackluster or under-performing SEO will do ‘no good’ to a website. Content creation, keyword research and link building are essential parameters for running a successful SEO strategy but they had to be done in a robust and appropriate manner.
 

• Create Original Content On Regular Basis: Writing unique content is necessary but having similar kind of content spread across the website will dampen the spirit of the visitor. Rather than making it boring and formal concentrate on creation new fresh, idea rich, interactive and original content which have high share chances than the dull ones. 
• Keywords: Use geo specific keywords and phrase keywords as they have less competition and better returns. You will able o reach out to your niche and targeted audience with ease without much competition.
• Backlinks: Gather backlinks from trusted and high quality websites. But make sure they are relevant to your website services, technology or product, mindlessly generating backlinks even from premium websites will have negative effect upon your rankings.
• Make A lively Relation On Social Media: Social media can help a lot in promoting your products and services of your website by simply interacting with the social fans. Post engaging content in the post which captures their attention drives them to your website or compels them to share it further. Having polls, contests and other activities will brand much more recognizable and customer centric.

Focus On Your Website
Website is the place where you will be driving your customers and visitors to increase the traffic and conversions.

• Keep Website Updated- Keep evolving website design and give new advanced features to your visitors. Do not fall back in applying new functionalities in your website. Visitors should be enthralled and surprised by your innovative design laced flawlessly in your business spirit.
• Mobile Friendly- Use responsive design and development to make your website accessible to mobile users without the need of investing in a separate website. A large portion web traffic emerges from the mobile devices, hence it is important to make your website mobile friendly.
• Optimize Website Meta Data- To reap in the benefits of the SEO and web marketing it is necessary to optimize the metadata of the website. The title tags, descriptions along with the al text had to optimized and written in the appropriate manner. This will have positive effect on the website and it will improve its search engine result page rankings.

Boost You Presence On Social Media 
Social media platform had become a major force in the recent times. Having a good reputation, presence and authority on the social media platforms like Facebook, Twitter and others helps in building a better relation with search engines. Search engines give preference to the websites which possess a commendable presence in the social media.

Regular posting of simple posts embedded with infographic, backlinks and engaging pictures lead the visitors back to the main website. In similar fashion the posts and products and services are prominently shared on the social platform by the visitors.

• Post Wisely: Business and website owners should think twice before posting or replying any content in the social media. Ensure that your content doesn’t insult, mock or accuse or hurt any one’s feelings, opinions and thoughts. Think wisely before posting as on social media it’s difficult to repeal any unwanted negative comment or post.
• Bring A Social Media Policy: In order to introduce a uniform and streamlined social media campaign brings in a social policy which will set down the rules and regulations to be followed. This will help in ideal representation of brand, product, business or website in the social media. This will also ensure a level of discipline in the interactions with the prospective customers and public alike.
• Post Original Images: Stay from using stock images in the posts rather use original realistic images which will infuse the trust and faith in the brand.
• Be Aware: Consumers notoriously for publicly voicing their opinions and problems faced with a certain product or service in the social media. Be aware of all these happening in the real time by setting up alerts for the mentions, comments as well as messages. This will help in providing timely solutions and it will even create a great rapport with the online audience.

 A designated web development company can help the website owners in carving a special web marketing strategy aimed at boosting the brand presence and generating commendable results. Web marketing services comprises of advertising, promoting and optimizing the website. An authentic and professional help is necessary to carve an industry level premium web marketing strategy.

SEO On WordPress - Points To Consider

WordPress websites and blogs had become quite popular in the recent times. But the website owners had complained of low visitor count and unsatisfactorily response from the search engines. Search engines are aimed at providing quality content to the users by quickly analyzing the websites content based on the keyword. The website which offer better content or smarter SEO based tactics generally finds itself in the first page ranking.

In order to boost the ranking and get a commendable stream of visitors regularly onto the website, owners are required to perform two simple and essential tasks:

• Publish unique, original, useful and relevant content on your website consistently.
• Promote the blog or website through social media, link building and other ways.

The more you WordPress websites receive the traffic from the search engines more likely you are to get a better ranking. First page ranking doesn’t within a few days of launching website or beginning the SEO strategy, it happens over a period of time. Apart from the standard techniques there are points which ought to be considered by the WordPress website owners:

Analyze Free WordPress Theme Before Uploading

WordPress boasts of a wide range of free themes and templates which can serve even wider range of website categories with ease. These themes and templates offer wider customization abilities and better functionalities. These themes could be implemented for the blog, adding new sections to your existing websites or building a full-fledged corporate, education or e-commerce website itself.

Before incorporating the theme within the website or using it is vital to analyze it thoroughly. Ensure that the theme doesn’t have any spammy links directing to suspicious urls. This will end up in hurting your SEO strategy it will bring down the organic search visibility. In case theme doesn’t allow you to remove the suspicious links, then opt out of using that theme.

Also ensure that theme possess a user-friendly interface and navigation along with responsive. Responsive theme will allow your users to access site from varied number of devices like smartphones, tablets, etc.

WordPress SEO Plug-ins Are Must Have
 
WordPress SEO plug-ins gives an added advantage in boosting the SEO aspects a WordPress based website. There are numerable SEO plugin which can be integrated within the website or blog. However a proper attention should be paid to the factors like:

• Compatibility: Whether it adjusts well with functionality and technology of the website without hindering any aspect at all.
• Popularity: Go for the SEO plug-ins which has higher download rates and better reviews.
• Support: Ensure that there is adequate technical support and future development in place to enhance the features of the SEO plugin from time to time.

Low Competition Keyphrases Are Best Bet

The standard keywords are already being used by a wide number websites. In order to reach out to your targeted audience invest in the low-competition keywords. Employing such keywords on your WordPress website will help in boosting the SEO services. Opt for the niche keyword which will help in establishing your website authority on the search engines. A simple query based on your targeted keyword will directly fetch the visitors to your website.

Conduct Image Optimization

WordPress SEO should also take in their consideration about the image optimization. Stuff your images with good alt tags, give a sensible file name. This will ensure steady supply of visitors from the image based searches. You can even use a WordPress SEO plug-in for integrating proper alt attributes to the images.

Enable XML Sitemaps

Sitemaps helps in notifying the search engines that the site has been updated. The WordPress SEO plugin already has this functionality which is required to be enabled by the user. Once enabled the XML sitemaps will be generated and notified to the search whenever an updation takes place. This takes away the pain of ceremoniously submitting sitemaps to the search engines whenever you are updating the website.

Improve SEO With WordPress Widgets

Any website gains or attracts the visitors due to its content but the presentation of the content usually takes a back seat. WordPress website owners can use the special widgets to improve the content representation and enhance the visitor engagement. This generally have little advantage over the SEO but it is worth doing.

WordPress widgets like BuddyPress can be used for adding a social layer in order to promote the visitor engagement. Media plugin or widgets gives an advanced way of uploading images and videos to the visitors. Social media platform based exclusive widgets of Facebook, Twitter, Google+ and other can be integrated on the website to facilitate the sharing and posting of content on such platforms by users.

WordPress has a lot of inbuilt features and wide range of additional widgets and plug-ins to improve the SEO aspects of the website. Just spending a small amount of little bit time on the above mentioned factors the website ranking will get a boost within a short time.