Tuesday 31 March 2015

Important Features Of A Website Development

Website development differs a lot from the design which is usually confused by the majority of people. Website development mainly ranges from building the website from the scratch by coding using different website building languages and frameworks to give it essential features. It also overlaps many other aspects like web design, content development and web server and network security configuration etc. In short website development is base for building website which takes all different together to develop a full functional website.


Important Features Of A Website Development


High Quality Web Content

Content is the main aspect of the website which draws the visitors from the length and breadth of internet. People utilizes the search engines to look for the information and getting better rank in particular keywords helps in gaining traffic which in turns translates into conversions and prospective customers. Special effort should be given at creating and publishing high quality content on a regular basis on the website. Content should be relevant to the website as well as targeted keywords. Content should be created in such a way that it is easier for the users to understand. There should not be too much dependence on the keyword rather focus should be on writing engaging content which increases the visitors stay on the website.

User Friendly Navigation Is Must

An impressive design, commendable articles, valuable pictures, impressive service but painful navigation will lead to website annihilation. Such a kind of website will lag behind in competition where visitors seek for a website which is easier to understand and works seamlessly.  Developers must make the website extremely user friendly by making it simple to find the important links, easy to understand labels and recognizable icons.

Professional Website Design

Development should be aimed toward proving quality design with essential features in a clear and respectable manner. The design should not be such that it confuses the user or have detrimental effectual on the website itself like increasing the loading speed, making the navigation difficult. Construct a simple interface which guides the user across the webpages with ease and grace. Use aesthetics color schemes, fluid templates, simple typography and beautiful images which goes well by the visitors.

Develop A Smart And Intelligent Search Bar

Most of the websites nowadays posses a search bar but they don’t focus on developing a smart and robust bar. It happens most of the time that a visitor had found a content of their desire but couldn’t reach out to it a few months later. A search bar can help in finding the particular content with ease. Or if the website hosts a wide amount of data then it will help in filtering the content and narrowing the result.

Developer should design the box in such a way that it facilities the searching activities by providing filtering options as well as auto-complete feature. As per the standard rule search bar should be placed at the top right corner of the screen where users usually expect it to find.

Website Loading Speed

Website taking a considerable time in loading up will jeopardize all the efforts of generating valuable revenue from it. People generally lose patience within few moments on the internet and if the website doesn’t come alive within the stipulated time then the bounce rate increases steeply. Use of high quality images and wide amount of content usually hampers the website speed and decreases its ability to deliver content swiftly.

Development should focus on optimizing the content, images, videos and a proper CMS should be utilized for streamlining the website. Apart from this there are also major factors like hosting, website traffic and server speed which marginalizes the website ability to load faster.

Search Engine Optimization

A well designed and developed website is known to bring wide amount of traffic but for business that is not enough. Employ the search engine optimization techniques and strategy to boost your website rank, recognition and traffic. SEO works at all the levels of development wherein targeted keywords are inserted in web architecture to the content presented on the website in a meaningful manner. But even it is not enough? The competition in the online sphere is getting more and more extensive and murkier. Internal linking had to be perfected along with removal of bad links. Social media links, call to action button and a huge plethora of other factors had to be assessed on regular basis both during and after the website development.

Check The Web Compatibility

There are multiple kinds of browser and platform which brings challenge to the developers in building websites. Emphasis is given on developing the websites in such a way that it performs fair enough across all the major and minor web browsers. Website should to be able to render itself with lagging across various screen resolutions, sizes and browsers. This also takes into account the mobile devices and its based users.

Responsive template or responsive website development should be carried out to answer the needs of the mobile consumers. Website with responsive development performs seamlessly across variety of devices and can easily as per the needs of individual web browsers.
 
Showcase Security Certificates

Website owners should secure their website with SSL certificates which can be showcased throughout the webpage to infuse trust among the visitors. It doesn’t matter whether you’re selling anything or not. Security certificates like SSL will encrypt the communications between the website and their clients which saves the users from identity theft related issues.

Website Analytics

Website owners and developers can rely on the crucial website analytics to frame a successful strategy for overhauling the existing website. Web statistics and analytics helps in understanding the trends happening on the website and what influences the majority of traffic. Effort can be towards tightening the loose ends, focusing on providing a better web solution and developing in a more visitor centric manner.  Analytics possess the power to give right direction to the website and increase the yield for the website within a short time.

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